Search Engine Optimization
Search Engine Optimization
The Search Engines Optimization ( SEO ) is a process involving the use of certain amount of tools that allow your web-site to rank higher in the search results ( SERP - Search engine result page ). As a result of this you will get more visitors by the keywords, which the site is optimized and the orders and inquires of your web-site will increase too which will generate more real customers.
The elements of SEO are:
- Keyword research – research and selection of keywords and keyphrases. With the help of suitable online instruments is made a selection of keywords and phrases. This selection should be precise, effective, relevant to the phrases and content of the site. The aim is that the traffic, which comes to be high-quality and to make high conversion because it helps increasing the percent of orders or requests in your site.
- Current positions and competitors analysis - The current positions are defined with the already selected keywords and phrases. The competitors who are placed in Top 5 are analyzed; the amount of competitors links is counted and an overview of the structure of the competitors web-sites is done with main priority of the optimization.
- Onpage optimization - optimization of the pages itself. This includes:
- Optimizing the structure of the links, so they can be indicated and enriched with keywords. For example : you have site with dynamic URL addresses: site.com/index.php?product_id=1. This address doesn`t carry any information itself. This is example how you can enrich it using 2 relevant keywords: site.com/category/product-name.
- Optimizing the HTML structure of the site - the final code, which comes out of the server is HTML It must be created, lying on specific rules.
- Enriching the texts with selected key words and phrases - the words are being built in the text, so they can be meanful.
- Link Building – building links to the site. This should be selected carefully. PageRank, TrustRank and oder factors should be selected only from confidential sources. Link Building includes registration in directories and e-catalogues.
What is the aim of a SEO campaign?
One real aim is to increase the users of the site so they can be potential clients, who will generate sales in the future. This can be done by using the right Keyword Research and good usability of the site.